Farnoush Reshadi

Assistant Professor

Prof. Reshadi joined the faculty of WPI Business School at WPI in July 2020. She received her Ph.D. in Business Administration with an emphasis on marketing from West Virginia University. Prof. Reshadi’s research interests include consumer well-being, financial and health-related decision making. Her research has been published in the Journal of Consumer Association and the International Journal of Marketing and Business Communication. Prof. Reshadi has presented her work at several national and international conferences including Marketing and Public Policy, Society for Consumer Research, Society for Marketing Advances, and the Institute for the Study of Business Markets conferences.

Prior to joining WPI, Farnoush taught Consumer Behavior, and Marketing Research courses at West Virginia University. Her overarching teaching goals include preparing students for applications of marketing skills after graduation, developing students’ critical thinking skills, inspiring students to seek knowledge, and broadening their overall perspectives and worldviews.


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